Steeped in the guru-shishya tra­di­tion, the Aa­madd team is con­tem­po­rary in out­look, uni­ver­sal in ap­proach, cre­at­ing orig­i­nal com­po­si­tions with in­no­v­a­tive pat­terns, their sound of mu­sic is in a genre which lov­ingly brings out the spon­tane­ity in Hin­dus­tani clas­si­cal mu­sic. Ex­per­i­ment­ing with sounds, their mu­sic is melo­di­ous, en­joy­able, mean­ing­ful and thought-pro­vok­ing.

Why is there a need to ask?
Why is it that we have be­come mute spec­ta­tors?
Why is that we need con­stant re­minders?
Why can’t we act?
One day in June last year as we were ad­mir­ing the change in weather, these ques­tions and more kept rat­tling us while dis­cussing the world around us, liv­ing in a well lit room, with a beau­ti­ful view of the gar­den out­side and the silent blue sky be­hold­ing us in its arms.  In­side, there was no si­lence. A sea full of emo­tions, ques­tions seek­ing an­swers. As time pro­gressed, we de­cided to un­mute our­selves and break the si­lence and put for­ward the ques­tions. There were no sec­ond thoughts of how we would do that. Our best tool of ex­pres­sion was our sound, our mu­sic, our com­po­si­tion- a song.

Keep­ing it very nat­ural and stick­ing to our roots, a tune was born and lyrics were em­bed­ded.  Dwelling upon our train­ing in Hin­dus­tani clas­si­cal mu­sic from Vinod Sood -an ex­po­nent of the Ki­rana Gha­rana school of mu­sic, we have main­tained the melody and depth of the ren­di­tion. Even the process of do­ing it, brought forth some ques­tions which made us even more de­ter­mined to ac­com­plish it. The fe­male voice be­hind the voice was is some­one who is­n’t sup­ported to pur­sue what she wishes to. This was a new ex­per­i­ment in bring­ing Hin­dus­tani clas­si­cal mu­sic.

“Break­ing the mo­not­ony and strik­ing new ground, we trav­eled afar and cre­ativ­ity was taken to a new height by get­ting a Sand Art done for the whole com­po­si­tion, which de­mys­ti­fies the whole range of Kyun.”

An­other ma­jor chal­lenge was por­tray­ing all emo­tions of dis­crim­i­na­tion-re­gional, caste, clout, gen­der, et al, in a man­ner that the au­dio-vi­sual had a global ap­peal with­out de­pict­ing spe­cific vi­su­als.

Break­ing the mo­not­ony and strik­ing new ground, we trav­eled afar and cre­ativ­ity was taken to a new height by get­ting a Sand Art done for the whole com­po­si­tion, which de­mys­ti­fies the whole range of Kyun.  Luck­ily, world renowned sand artist, Hy­der­abad based Kan­thrisa teamed up and made the whole com­po­si­tion in Sand Art for the whole com­po­si­tion. A mas­ter in his own right, af­ter healthy dis­cus­sions and fol­low-ups, we were fi­nally able to give shape to our thoughts and emo­tions.

As the song was born, so was Aa­madd -a jour­ney of new mu­sic with old roots. A jour­ney of old mu­sic with a new mod­ern tech­no­log­i­cal touch. A world of mu­sic which not just sat­is­fies but ex­presses con­cern, raises the bar and evokes feel­ings, emo­tions and re­ac­tions far be­yond the usual ro­man­ti­cism and help­less­ness.

See the world around you. In pro­gres­sive Pun­jab, women con­tinue to be burnt alive or com­mit sui­cide for dowry, Dalit women are as­saulted for step­ping on Brah­min thresh­olds, Niger­ian girls are still with the Boko Haram, Don­ald Trump is at­tempt­ing to wrig­gle-in his im­mi­gra­tion pol­icy an­ni­hi­lat­ing in­ter­na­tion­al­ism, Le Pen is fos­ter­ing a dan­ger­ous kind of right-wing pol­i­tics in France, the po­lit­i­cal lead­ers in In­dia are held more in awe than in re­spect, money as­signed for anti-women cells in Delhi af­ter the hor­rific Nirb­haya as­sault in­ci­dent has not been utilised at all, re­li­gious fer­vour is be­ing used as a po­lit­i­cal weapon and en­vi­ron­men­tal dam­age to the Ya­muna by Sri Sri Rav­is­hankar is brushed un­der the car­pet -the list just does not seem to end.

“It is time for all to do some soul-search­ing. It is time to lis­ten, ques­tion, act and re­act. Take the first step, lis­ten to the song as we want you to step for­ward. The jour­ney has be­gun.”

It is time for all to do some soul-search­ing. It is time to lis­ten, ques­tion, act and re­act. Take the first step, lis­ten to the song as we want you to step for­ward. The jour­ney has be­gun.

Though we launched Kyun on World Hu­man Rights Day last year, the hero­ine of the song, ‘BhaagB­hari” keeps ask­ing ques­tions. Her name BhaagB­hari, but, is she full of for­tunes? Are we do­ing good for her bet­ter­ment? Are we con­tribut­ing in any way to so­ci­ety? Are we not merely talk­ing? Are we even let­ting peo­ple dream?
Seek­ing An­swers!